September 2010
4 posts
4 tags
Go 'Beyond The World Cup' To Attract Sports-Minded...
Great stuff from Mr. Adam Jacobson of JakeAdams.net, although advertisers like to believe that they have us pegged by building their Latin driven campaigns around Soccer, this piece goes to show just how much potential there is beyond it.
It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol...
3 tags
Social Network Activity for the 50+ through the...
For anyone or any organization that still believes that social networking sites such as Twitter and Facebook are for the kids, think again.
The best part of this, it is the adults in that age demographic that don’t know any better than to press the “Like” button on their FB page, they are the same folks who will take the time to not only read reviews but leave them as well.
...
2 tags
“We have too many high sounding words, and too few actions that correspond with...”
– Abigail Adams
11 tags
microkarma: Dave Trott: Advertising Doesn't Sell...
I always loved Bill Berbach’s advertising for the VW Beetle. But I never bought one. I loved John Webster’s Honey Monster advertising. But I never ate Sugar Puffs.
I also loved John’s advertising the Guardian. But I never bought it. I loved David Abbott’s advertising for The Economist. But I never read it. I loved Saatchi’s advertising for The Conservatives. But I never voted for ...