The Science of Social Media

The Science of Social Media

How To Network Across Cultures

Great stuff from Andy Molinsky, Associate Professor of Organizational Behavior at the Brandeis International Business School.

Picture this: You are at a networking event and see across the room a potential employer from a company you’re interested in. You walk over to that person, look him in the eye, and say the following:

“Hello, I noticed that you’re from IBM. I’m very interested in IBM and would love to give you a sense of my background.”

I recently posed this scenario to a group of foreign-born professionals in the United States and then asked whether they believed that according to American cultural norms, the person’s statement was:

(a) Too direct
(b) Not direct enough
(c) Appropriately direct

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